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    ZDNet: Verizon tweaks privacy policy for ad targeting based on physical address

    ZDNet reports on a new policy by Verizon, which affects customers’ privacy:

    Verizon is changing its privacy policy so local advertisers can better target customers based on physical address.

    In an email to customers, Verizon noted that it started a program where advertisers can target Verizon Online customers by physical address. The address will be masked to advertisers, but the idea is that pitches will be more relevant.

    The program is opt-out so if the targeting is troubling you’ll have to change your privacy settings.

    Click on the ZDNet story to see the full letter from Verizon.

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