Wall Street Journal: Proposed Law Would Prohibit Web Collection of Data on Kids
The Wall Street Journal reports on proposed legislation that would affect the privacy of children:
Legislation set to be introduced early next year would prohibit companies from tracking children on the Internet without parental consent.
Massachusetts Rep. Edward Markey, a Democrat, plans to propose legislation that, if passed, would go well beyond current federal law that requires websites aimed at children under 13 to obtain parental permission before collecting personal information such as kids’ names or email addresses. […]
“To ensure that kids are protected, I plan to introduce legislation next year that will include a ‘Do Not Track’ requirement so that kids do not have their online behavior tracked or their personal information collected or profiled[,” Markey said.]
Details of Mr. Markey’s bill—whose prospects remain unclear—are still being worked out, including whether it would apply to teenagers. […]
The Interactive Advertising Bureau, a trade group, says it opposes any effort to identify computer users as children and target them. The group argues that the advertising industry can police itself.
December 4th, 2010 at 6:18 am
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