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    Wall Street Journal: Groupon Updates Privacy Rules, Including on Mobile Tracking

    The Wall Street Journal reports on new rules affecting the data and location privacy of Groupon customers:

    Groupon sent out emails to its users this weekend, about changes it has made to its privacy statement and terms of use. Among the most notable changes is more information about the Chicago-based social buying start-up’s collection and use of mobile location information.

    Said Groupon: “In short, if you use a Groupon mobile app and you allow sharing through your device, Groupon may collect geo-location information from the device and use it for marketing deals to you (and for other purposes listed in the “How Groupon Uses Personal Information” section of the Updated Privacy Statement).”

    In other words, if you let them, in order to improve the experience and make the Groupon Now app more useful, you’re being tracked. […]

    In addition, in its email to customers (see below in its entirety), the company said that it had broadened the definition of personal information to include your interests and habits and also that it may share that personal information with partners in new offering area, such as travel deals with Expedia.

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