Recently,Â researchers at the University of California at Berkeley reported that KISSmetrics, which is used by Web sites to track visitors, was using tracking technology that consumers could not opt-out of.This week , Wired reported that KISSmetrics â€œquietly overhauled its web tracking methods over the weekend, and is now permitting users to block its surveillance.â€ Now, Wired has an update reporting that there’s a lawsuit concerning the tracking of consumers:
Website analytics firm KISSmetrics and more than 20 of its customers, including Spotify, AOLâ€™s About.me, Slideshare.net, Spokeo and the news site Gigaom.com were sued Monday on the grounds that KISSmetricsâ€™ tracking technology violated federal and state privacy laws.
The suit (.pdf), filed in a federal court in Northern California, is seeking class-action status and unspecified damages.
At issue are methods KISSmetrics used â€” first reported by Wired.com â€” to track users who have deleted their cookies. The company juggled a variety of other technologies including Flash, Silverlight, HTML5 and so-called ETags in cached browser files to place and read unique identifiers. […]
â€œDefendants circumvented Plaintiffs and Class Members browser privacy controls, conducted tracking in unreasonable and unexpected way, and used Plaintiffs and Class Membersâ€™ Computer Assets to store LSOs [Local Storage Objects, or cookie-like files in Flash] and engage in other tracking exploitsâ€¦.â€, the suit alleged. â€œDefendants did so knowing Plaintiffs and Class Membersâ€™ reasonably believed their privacy was protected.â€ […]
The other companies named in the suit are BabyPips, Moo.com, RavenTools, Shoedazzle, 8tracks.com, Hasoffers.com, Kongregate.com, Livemocha.com, Rockettheme, RunKeeper, SEOMoz, Sharecash.org, visual.ly, Condueit (wibiya.com), and Flite (widgetbox.com).