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    Toronto Star: Canadians concerned about privacy and security: survey

    The Toronto Star reports on a new KPMG International survey (2 MB pdf) about Canadians’ attitudes toward privacy and security:

    KPMG International’s annual Consumers and Convergence survey, released Wednesday, found that about two-thirds, or 63 per cent, of Canadians are concerned about privacy when using a mobile device. More than half, 58 per cent, are worried about security.

    That’s not far off other respondents around the world. However, Canadians are also less likely to use mobile devices for buying goods or services and banking, KPMG said in a release.

    Only 19 per cent of Canadians feel comfortable using their mobile phone for financial transactions, compared to 34 per cent of global respondents, the survey found. […]

    “These consumer concerns over privacy and security are pivotal to the continued adoption of e-commerce and mobile commerce,” Brendan Maher, national industry leader of KPMG’s information, communications and entertainment practice said. “Companies that implement robust policies and safeguards and provide for full disclosure of these measures are likely to reap the rewards through enhanced customer attraction and retention.”

    The world’s developing economies are leading the surge into mobile banking and shopping.

    In China, more than three-quarters, or 77 per cent, of respondents say they have used their mobiles for banking and nearly half, or 44 per cent, for retail transactions. […]

    The survey, now in its fifth year, is meant to shed light on how consumers integrate internet and mobile technology into their daily lives. KPMG surveyed more than 5,000 consumers in 22 countries, including 300 in Canada, in the spring.

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