Slate reports on how to opt out of Google’s new marketing product, which includes Google Play and YouTube users’ images in its ads, and how this affects individual privacy:
On Nov. 11, Google will begin to plug users’ names, photos and reviews posted to sites like YouTube and Google Play, into online advertisements. Under Google’s new terms of service, the company has granted itself the right to republish these so-called “shared endorsements” as marketing fodder.
That is, unless you opt out (or unless you’re under 18—Google isn’t including minors in this change). To do so, click here. Scroll to the bottom of the page. Find the box next to the text that reads “Based upon my activity, Google may show my name and profile photo in shared endorsements that appear in ads.” Uncheck it. Hit save. […]
As the New York Times and Los Angeles Times both point out, Google’s move follows a similar tack by Facebook to incorporate users’ data into advertisements. “The ads are very similar to those seen on Facebook, like when the social network suggests a page you should follow and also tells you which of your friends have already liked that page,” the Los Angeles Times article says, noting that Google’s ads will appear in Search, Maps, and Google Play.