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    Reuters: Privacy risk from ads in apps rising — security firm

    Reuters reports on new data about privacy, targeted behavioral advertising and mobile apps:

    Some advertising networks have over the last year started to secretly collect app users contacts or whereabouts, and could now have access to 80 million smartphones globally, U.S.-based mobile security firm LookOut said.

    Over 80 million apps have been downloaded which carry aggressive ads and the problem was rising, LookOut said as it unveiled on Monday the first industry guidelines on how application developers and advertisers could avoid raising consumer angst over too aggressive ads, which could hit badly the $8 billion industry. […]

    Some more aggressive networks collect users email addresses or phone numbers without permission, while others install icons to home screens, track users whereabouts or push ads to notification bar.

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