Rep. Ed Markey (D-Mass.) and Rep. Joe Barton (R-Tex.), co-chairmen of the House caucus on privacy, have announced (pdf) the release of a discussion draft (pdf) of their children’s online privacy legislation, the Do Not Track Kids Act of 2011. “The draft bill amends the Children’s Online Privacy Protection Act of 1998 to extend, enhance and update the provisions relating to the collection, use and disclosure of children’s personal information and establishes new protections for personal information of children and teens,” the Congressmen say.
“For millions of kids today, the Internet is their new 21st century playground – they learn, play, and connect with others every day,” said Rep. Markey. “The Internet presents a wide array of opportunities to communicate and access entertainment that were unimaginable only a few years ago. But kids growing up in this online environment also need protection from the dangers that can lurk in cyberspace.” […]
“I believe that it is imperative to ensure that consumers’ personal and private information remains personal and private. I understand that gathering some information from consumers is necessary when conducting business online, however it is never acceptable to abuse that information. The Do Not Track Kids Act of 2011 is a bill that makes protecting our children a priority, and I believe that this is a great first step in consumer privacy,” [Barton said.]
The “Do Not Track Kids Act of 2011” strengthens privacy protections for children and teens by:
- Requiring online companies to explain the types of personal information collected, how that information is used and disclosed, and the policies for collection of personal information;
- Requiring online companies to obtain parental consent for collection of children’s personal information;
- Prohibiting online companies from using personal information of children and teens for targeted marketing purposes;
- Establishing a “Digital Marketing Bill of Rights for Teens” that limits the collection of personal information of teens, including geolocation information of children and teens;
- Creating an “Eraser Button” for parents and children by requiring companies to permit users to eliminate publicly available personal information content when technologically feasible.