The Office of the Privacy Commissioner of Canada reports that “[m]ore than half of Canadians say they are concerned about giving their personal information to retailers, according to the results of a survey commissioned by the Office.” Key findings from the survey of 1,000 Canadians include:
One in two respondents (52%) resist requests for personal information (e.g. name, phone number, or postal code) from retailers by asking why this information is needed while close to half (45%) refuse to provide this information altogether. […]
A major impetus for the refusal of personal information or the provision of false information involves safety or security concerns. This includes a general sense of distrust regarding what will happen with this information (20%), concern about identity theft, fraud, and computer hackers (10%), and security/safety issues in general (6%). […]
A significant proportion of respondents refrained from providing their personal information for no other reason than it is personal/private (16%) or because it is considered to be “none of their business” (12%).