In an opinion column for the Financial Times, Evgeny Morozov discusses privacy and Internet services giant Google and its latest product, Google Now, in which users would input their calendar and other information. Morozov writes:
Let’s give credit where it is due: Google is not hiding its revolutionary ambitions. As its co-founder Larry Page put it in 2004, eventually its search function “will be included in people’s brains” so that “when you think about something and don’t really know much about it, you will automatically get information”.
Science fiction? The implant is a rhetorical flourish but Mr Page’s utopian project is not a distant dream. In reality, the implant does not have be connected to our brains. We carry it in our pockets – it’s called a smartphone.
So long as Google can interpret – and predict – our intentions, Mr Page’s vision of a continuous and frictionless information supply could be fulfilled. However, to realise this vision, Google needs a wealth of data about us. Knowing what we search for helps – but so does knowing about our movements, our surroundings, our daily routines and our favourite cat videos. […]
[T]he more Google knows about us, the easier it can make predictions about what we want – or will want in the near future. Google Now, the company’s latest offering, is meant to do just that: by tracking our every email, appointment and social networking activity, it can predict where we need to be, when, and with whom. Perhaps, it might even order a car to drive us there – the whole point is to relieve us of active decision-making. The implant future is already here – it’s just not evenly resisted. […]
Europe, with its unflinching defence of privacy as a fundamental human value, cannot afford to act disjointedly – not at a time when the most powerful company in Silicon Valley is amassing a fleet of self-driving cars and releasing Google Glass, a line of smart glasses that some privacy advocates rightfully compare to stylish CCTV cameras that, for reasons unknown, we have accepted to wear on our heads.