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    New York Times: The Many Faces of You

    The New York Times takes a look at the idea that people have different “faces” for different situations — you act differently and reveal different types of information to your boss or grandmother or best friend.

    […] I have two Facebook profiles, for work (Claire Cain Miller), and for my personal life (Claire Miller Cain). Having two accounts allows my friends to see my wedding pictures but not the pitches I get from publicists, and my boss to see links to articles I find interesting but not the photos my friend posted after our vacation in Mexico.

    That need to put up a digital wall between work and life is an obvious reason that Facebook recently introduced an easier way to make posts and photos visible only to certain groups. Concern about privacy was one of Facebook’s motivations, but it was also reflecting the way we live our lives offline. […]

    “The problem with traditional social networks 1.0 is all the relationships are flat,” said Charlene Li, founder of the Altimeter Group, which researches Web technologies and advises companies on how to use them. “Everyone is the same level, whether I’m married to you or you’re someone I went to high school with or somebody I met at a conference.” […]

    In the real world, Claire Miller Cain and Claire Cain Miller are one and the same, but they exist in slightly different spheres.

    One will nurse a single glass of wine all night and the other will gladly split a bottle over dinner. One talks mainly about tech, business and journalism, and the other talks mostly about novels, feminism, fashion, hiking and food.

    The real world allows me to live these two lives simultaneously. Will the Internet catch up, or will our social and cultural norms eventually adapt? “Even for Mark Zuckerberg, I’m sure he’s not the same way to his mother as he is to his girlfriend,” Professor Tufekci said. “This is Sociology 101.”

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