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    New York Times: Location Apps Generate Privacy Concerns, Nielsen Report Says

    Amid the controversy concerning researchers’ revelations about the tracking and storage of users’ location data on Apple iPhones and 3G-enabled iPad tablets, the New York Times discusses a new report from market research firm Nielsen focusing on individuals’ privacy concerns about location-tracking applications.

    Authors of the report said that although some Americans happily engage with a new crop of location-based applications, many “are reticent to share information about their geographic location.”

    Location-based services, including Foursquare, Gowalla and Facebook Places, have seen heavy adoption in recent years as more Americans have moved from standard mobile phones to smartphones that come with GPS. But not everyone is persuaded of their benefits.

    Nielsen said women who download at least one mobile application to their phone each month showed the highest concern about  location apps. The report says that 59 percent of women reported having privacy concerns with these services; 52 percent of men reported the same concerns.

    Only 8 percent of women and 12 percent of men were not concerned with location-based services and happily engage with them. The remaining people surveyed said they were indifferent. […]

    The report, which was made public on Thursday, will be presented in full at an app conference in San Francisco next week.

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