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    MediaPost: Privacy Group Says Google Buzz Settlement Should Include Targeting Restrictions

    MediaPost reports on a Federal Trade Commission filing (pdf) by the Center for Digital Democracy concerning Google and targeted behavioral advertising:

    The Federal Trade Commission should order Google to stop stating in its privacy policy that its behavioral advertising program doesn’t collect personal information, privacy group Center for Digital Democracy argues in a new FTC filing.

    “As Google undoubtedly knows, in today’s digital marketing ecosystem, one doesn’t have to know someone’s street address to identify his or her behavior (let alone location),” the CDD says. The group adds that Google’s platform, which stores information about users on cookies, allows for targeting that’s so detailed that it shouldn’t be characterized as anonymous.

    “Google uses cookies to target a user more precisely with digital marketing, in order, in its own words, to ‘convert’ him or her to the goals of the marketer. Consequently, the commission should require Google to revise its policies to reflect the inherently personal nature of cookies and related data targeting and collection applications.” […]

    The CDD’s comments were filed in response to the Google’s Buzz settlement agreement. The FTC last month said Google had agreed to settle charges that it engaged in a deceptive practice by launching the social networking service Buzz on an opt-out basis. […]

    The tentative settlement calls for Google to create a comprehensive privacy policy. Additionally, the company promised that in the future, it will obtain users’ opt-in consent before using their information in new ways.

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