“As Google undoubtedly knows, in today’s digital marketing ecosystem, one doesn’t have to know someone’s street address to identify his or her behavior (let alone location),” the CDD says. The group adds that Google’s platform, which stores information about users on cookies, allows for targeting that’s so detailed that it shouldn’t be characterized as anonymous.
The CDD’s comments were filed in response to the Google’s Buzz settlement agreement. The FTC last month said Google had agreed to settle charges that it engaged in a deceptive practice by launching the social networking service Buzz on an opt-out basis. […]