IDG News reports that the European Parliament is raising privacy questions about online targeted behavioral advertising. (I’ve often discussed privacy problems with targeted behavioral advertising, where a user’s online activity is tracked so that ads can be served based on the user’s behavior. Often, consumers do not understand they are being tracked or have a false belief in the security of their data.)
Members of the European Parliament have hit out at online behavioral advertising, saying it could be a breach of consumers’ privacy rights.
The Parliament’s Internal Market Committee approved a report by French member Philippe Juvin that called for “behavioral advertisement” warnings to alert consumers to this new type of advertising. The report highlighted the intrusive techniques used by some advertisers that pose as consumers on Internet forums or abuse data privacy to target individual consumers’ interests. […]
The report calls for clearly readable notifications for consumers alongside the relevant advertisements, along with a window containing a basic explanation of the behavioral advertising practice. It also stresses that consumers must receive clear, accessible and comprehensive information about how their data is collected and used. […]
The Juvin report was approved in committee with 30 votes in favor, one against and two abstentions, and is scheduled for a plenary vote in December.