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    Hill: Rep. Speier to introduce ‘do not track’ bill next week

    Privacy legislation seems to be gaining steam on Capitol Hill. Congressman Bobby Rush (D-Illinois) will soon reintroduce a privacy bill he proposed last year; Sen. Ron Wyden (D-Oregon) has discussed legislation to strengthen protections for individuals’ mobile privacy; and Sen. John Kerry (D-Massachusetts) also is drafting a privacy bill. Now, the Hill reports on a proposal concerning Do Not Track (where individuals’ online browsing would not be watched and retained advertisers):

    Rep. Jackie Speier (D-Calif.) plans to introduce an online privacy bill next week directing the Federal Trade Commission (FTC) to begin a “do not track” program for online advertisers, a Speier aide told The Hill.

    The program would enable consumers to “opt out” of tracking by online advertisers. The aide said the bill is narrowly tailored to address tracking issues only, rather than the broader question of online privacy. It provides a floor, rather than a ceiling, for privacy law, so it does not pre-empt additional legislation in the future. […]

    Rep. Bobby Rush (D-Ill.) is also planning to reintroduce his privacy bill next week. His bill does not include a “do not track” mechanism; however, it provides a safe harbor for marketers who participate in such a federal program if one is created. Speier’s bill does not include a safe harbor.

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