Common Sense Media poll: Three out of four parents say social networks aren’t protecting kids’ online privacy
Common Sense Media has released two nationwide polls — one of adults (pdf) and one of teens (pdf) — as it launches a “comprehensive campaign to help families protect kids’ personal information and reputations online,” the “Protect Our Privacy – Protect Our Kids” campaign.
Common Sense Media says that “the results of a nationwide poll of parents and teens revealing that three out of four parents say that social networks aren’t doing a good job of protecting kids’ online privacy. The poll finds that 92 percent of parents are concerned that kids share too much information online, and 85 percent of parents say they’re more concerned about online privacy than they were five years ago. The Zogby International poll also finds that 91 percent of parents think that search engines and social networking sites should not be able to share kids’ physical location with other companies until parents give authorization.”
Common Sense Media’s “Protect Our Privacy – Protect Our Kids” campaign has six main goals:
1) “Do Not Track Kids.”
2) The industry standard for all kids’ privacy should be opt-in.
3) Privacy statements should be clear and simple.
4) Parents, teachers, and kids need to be educated about protecting privacy.
5) Industry must innovate to protect kids and families.
6) Government needs to update privacy policies for the 21st century.
Some more results from the polls:
- A vast majority of parents (88%) say they would support a law that required online search engines and social networking services to get users’ permission before they use personal information to market products – a scenario often called allowing users to “opt-in.” A vast majority of teens (85%) say that online search engines and social networking services should be required to get permission before using personal information to market products to them.
- Two-thirds of parents (67%) believe that their personal information is not secure and private online. A majority of teens say they don’t feel their personal information is secure and private online or they’re not sure if it is, while 44% say they think such information is secure.
- The vast majority of respondents say that search engines and online social networking sites should not be able to share their physical location with other companies before they have given specific authorization, while a strong majority of teens (81%) say the same.
- 79% of teens think their friends share too much personal information online.
Here’s the fine print on the polls: Zogby International conducted an online survey of 2,100 adults from 8/13/10 to 8/16/10. The margin of error is +/- 2.2 percentage points. Zogby International conducted an online survey of 401 teenagers aged 15-18 from 8/18/10-8/20/10. The margin of error is +/-5.0 percentage points.