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    Colbert Report: The Word — Surrender to a Buyer Power

    Here’s a funny clip concerning privacy from the news-satire program “The Colbert Report.” The clip is about “predictive analytics in advertising,” where companies gather vast amounts of data on individuals in order to create targeted behavioral advertising. The segment is called “The Word — Surrender to a Buyer Power” and includes a discussion of companies predicting pregnancy and other aspects of shoppers’ lives.

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