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    California Attorney General Issues Guide on Privacy Policies and Do Not Track Disclosures

    California Attorney General Kamala D. Harris announced the issuance of a guide, “Making Your Privacy Practices Public” (pdf), with recommendations for businesses concerning privacy policies and recent changes to California law. Harris’s office said:

    After receiving requests from the business community regarding privacy policy requirements, Attorney General Harris’ Privacy Enforcement and Protection Unit consulted with numerous stakeholders from the business sector, academia and privacy advocates in developing these recommendations. […]

    Key recommendations from the guide include:

    • Prominently label the section of your policy regarding online tracking, for example: “California Do Not Track Disclosures.”
    • Describe how you respond to a browser’s Do Not Track signal or similar mechanisms within your privacy policy instead of providing a link to another website.
    • If third parties are or may be collecting personally identifiable information, say so in your privacy policy.
    • Explain your uses of personally identifiable information beyond what is necessary for fulfilling a customer transaction or for the basic functionality of the website or app.
    • Describe what personally identifiable information you collect from users, how you use it and how long you retain it.
    • Describe the choices a consumer has regarding the collection, use and sharing of his or her personal information.
    • Use plain, straightforward language that avoids legal jargon and use a format that makes the policy readable, such as a layered format. Use graphics or icons instead of text.

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