In January Facebook Chief Executive, Mark Zuckerberg,Â declared the age of privacy to be over. A month earlier,Â Google Chief Eric Schmidt expressed aÂ similar sentiment. AddÂ Scott McNealy’s andÂ Larry Ellison’s comments from a few years earlier, and you’ve got a whole lot of tech CEOs proclaiming the death of privacy–especially when it comes to young people.
It’s just not true. People, including the younger generation, still care aboutÂ privacy. Yes, they’re far more public on the Internet than their parents: writing personal details on Facebook, posting embarrassing photos on Flickr and having intimate conversations on Twitter. But they take steps to protect their privacy and vociferously complain when they feel it violated. They’re not technically sophisticated about privacy and make mistakes all the time, but that’s mostly the fault of companies and Web sites that try to manipulate them for financial gain. […]
People’s relationship with privacy is socially complicated.Â Salience matters: People are more likely to protect their privacy if they’re thinking about it, and less likely to if they’re thinking about something else. Social-networking sites know this, constantly reminding people about how much fun it is to share photos and comments and conversations whileÂ downplaying the privacy risks. Some sites go even further,Â deliberately hiding information about how little control–and privacy–users have over their data. We all give up our privacy when we’re not thinking about it. […]
Here’s the problem: The very companies whose CEOs eulogize privacy make their money by controlling vast amounts of their users’ information. Whether through targeted advertising, cross-selling or simply convincing their users to spend more time on their site and sign up their friends, more information shared in more ways, more publicly means more profits. This means these companies are motivated to continually ratchet down the privacy of their services, while at the same time pronouncing privacy erosions as inevitable and giving users the illusion of control.