The Associated Press reports that California Gov. Arnold Schwarzenegger has signed SB1268 (pdf), which affects consumer privacy. The bill’s digest explains, “This bill would prohibit a transportation agency, as defined, from selling or providing personally identifiable information of a person obtained” through that person’s use of an electronic toll payment system. (In California, it’s called FasTrak but it’s similar EZ-Pass and other such RFID-enabled billing systems.)
The new law, which goes into effect on Jan. 1, 2011, also requires agencies to purge the data when it is no longer needed for billing or law enforcement purposes. The law also allows people whose data has been knowingly sold or distributed illegally to sue for “either actual damages or two thousand five hundred dollars ($2,500) for each individual violation, whichever is greater, and may also recover reasonable costs and attorney’s fees.” If the person’s data has been sold three or more times in violation of the law, then the damages increase from $2,500 to $4,000.