Moves uses a smartphone’s accelerometer (or the M7 processor in the case of the iPhone 5S) to passively track a user’s walking, cycling, running, or driving activity. Users can log other information like calorie counts or activities manually, and Moves integrates with a handful of other life-logging apps like Momento or OptimizeMe to create detailed timelines of where a person goes and how they get there—for instance, their trips to a local coffee shop. […]
The Facebook spokeswoman continued by saying that Facebook does plan to share the Moves data. Presumably, all of this means that Facebook will give Moves data to third parties like marketers and advertisers but will not bundle it themselves with Facebook’s own data. However, Facebook’s data on its users who use Moves is also for sale to the same marketers and advertisers. Many companies that collect this data are skilled at cross-referencing it themselves.