AdWeek reports that new Federal Trade Commission Chairwoman Edith Ramirez is calling for a universal Do Not Track system rather than the self-regulatory system that advertisers have been pushing:
In her first speech before the advertising industry, newly minted Federal Trade Commission chairwoman Edith Ramirez called once again for a universal solution for Do Not Track. While Ramirez didn’t say the Digital Advertising Alliance’s self-regulatory program was not enough, it was implied in her remarks.
“Consumers await a functioning Do Not Track system, which is long overdue,” Ramirez said. “We advocated for a persistent Do Not Track mechanism that allows consumers to stop control of data across all sites, and not just for targeting ads.” […]
Ramirez’s position on Do Not Track stunned the attendees at the American Advertising Federation’s annual advertising day on Capitol Hill, who thought they had responded to the FTC’s call two years ago to develop a program that allows consumers to opt-out of targeted ads. […]
Microsoft and Mozilla have turned into a giant headache for the advertising industry, forcing the DAA to put out a policy statement last year that advertisers would not honor the Microsoft browser because its default setting did not give advertisers choice.