Privacy Lives Joins Eight Groups in Urging FCC to Use FIPs, Protect Consumer Privacy
Friday, January 22nd, 2010Privacy Lives joins eight groups in submitting comments (pdf) to the Federal Communications Commission recommending stronger consumer privacy protections. The FCC sought comments (pdf) “on the use of personal information, identity management services, and privacy protection against broadband applications.” The groups said that “substantial threats to our privacy and related consumer protection issues” can arise from the business practices and policies of broadband, mobile and other advertising companies.
The consumer advocacy groups said: “(1) There are significant problems concerning the collection and use of personal data by companies, especially sensitive data and children’s data; (2) The FCC should not rely on industry self-regulatory models because they do not adequately protect consumer privacy; and (3) The principles and standards that should serve as the foundation of consumer privacy protection should be the Fair Information Practices, especially as they are implemented in the OECD Guidelines on data privacy.” The Fair Information Practices were created in 1973 by the U.S. Department of Health, Education and Welfare. “Congress has reaffirmed its commitment to the Fair Information Practices numerous times. Congress used the Fair Information Practices as the basis of the Privacy Act of 1974, which restricts the amount of personal data that Federal agencies can collect and requires agencies to be transparent in their information practices. When Congress created the Department of Homeland Security’s Privacy Office several years ago, Fair Information Practices were included in the establishing legislation,” the groups said.
In explaining point (2), the groups said that both sets of self-regulatory guidelines by the U.S. Interactive Advertising Bureau (“IAB”), the online marketing industry’s principal trade and lobbying group, [guidelines here (pdf)] and Network Advertising Initiative [guidelines here (pdf)] have narrow definitions for “sensitive information” and “personally identifiable information,” focusing on the traditional ideas of identification numbers or addresses. Read more »

