FTC Seeks Public Comment on Facial Recognition Technology
Monday, January 9th, 2012There have been increasing privacy and civil liberty questions raised as the use facial recognition technology has increased in companies’ advertising and criminal investigations. As identification technology becomes cheaper and more prevalent, it could easily unmask people and track their movements. Those who were previously part of the unnamed crowd could be singled out for identification.
I’ve discussed before the increasing use of facial recognition technology in advertising, especially in “digital signage.” Most people have heard of the term connected with billboards or other screens that have cameras (and facial-recognition technology) to watch people watching ads in order to improve their marketing. The digital signs log data such as gender, approximate age and how long someone looks at an advertisement. This is supposed to help build a better billboard — one that is tailored specifically to the individual standing in front of it. However, the data-gathering and surveillance practices raise substantial privacy questions. (Disclosure: The Center for Democracy and Technology has released a set of privacy guidelines for digital signage, which I consulted on and contributed to, in the report “Building the Digital Out-Of-Home Privacy Infrastructure.”)
There are also civil liberty questions of government use of the technology. See this previous post for a discussion about the First Amendment right to free speech and how widespread identification technologies can affect that. More of my thoughts on facial recognition in this older GCN interview.
The Federal Trade Commission, which recently held a workshop of facial recognition technology, is now seeking public comment about the use of this biometric technology. The deadline for filing is Jan. 31. Here’s more from the FTC press release: Read more »

