San Jose Mercury News: New digital signs target people by age and gender
Tuesday, March 9th, 2010The San Jose Mercury News reports on an issue I’ve discussed before: digital signage advertising and the privacy questions related to that type of targeted behavioral marketing.
Using technology from top Silicon Valley companies such as Cisco and Intel, advertisers are creating a new breed of digital signs that can be customized depending on a viewer’s age and gender.
Already starting to appear in selected malls and other spots around the country, the signs have the potential to revolutionize the retailing industry, but their intrusiveness has led to criticism from privacy advocates and nervousness from some in the marketing industry itself. [...]
Businesses insist the signs are good for them and for consumers because they can offer more focused and effective advertising. [...] Read more »

