I’ve written before about the increasing use of “digital signage.” What is “digital signage”? Most people have heard of the term connected with billboards or other screens that have cameras (and facial-recognition technology) to watch people watching ads in order to target advertising toward individuals. The data-gathering and surveillance practices raise substantial privacy questions.
The Los Angeles Times reported on the expansion of these digital billboards and their use of facial-recognition biometric technology in casinos, Chicago-area bars and more. USA Today and the New York Times have detailed safety problems that can arise from these digital billboards. BBC News has reported on the use of digital billboards in the United Kingdom. The Wall Street Journal has reported on digital signage use in Japan.
Now, Wired reports on the more widespread use of software from the artificial intelligence startup Affectiva that “will read your emotional reactions” in real time. “Already, CBS has used it to determine how new shows might go down with viewers. And during the 2012 Presidential election, [Affectiva's chief science officer Rana el Kaliouby’s] team experimented with using it to track a sample of voters during a debate. Read more »