In Major Shift, Google Uses Individuals’ Search Data for Targeted Ads
Monday, June 30th, 2008Disclosure: I have both disagreed and agreed with various Google actions over the last few years.
Saul Hansell over at NY Times’ Bits blog reports:
Google’s massive reservoir of data about online behavior, gathered by tracking hundreds of millions of computers, is like the Arctic National Wildlife Refuge. It is a resource that might or might not be exploited safely, and there certainly should be a robust debate before the drilling starts.
Google assigns every computer that visits its sites a unique identifying number — known as a cookie — and records searches and other activities in an unimaginably large file along with those cookies. The company has maintained that it hasn’t used any of that information to draw inferences about users to target ads.
Until now. (more…)

